I've been busy looking for that rather irritating Weetbix ad in which Michael Slater provides commentary on a woman buying Weetbix in a supermarket before Tony Greig tucks into a bowl of Weetbix like the annoying man he is. Watching that makes me miss the WB ads of old.
I couldn't find the great ad of the Aussie cricketers sitting at a table going through how many Weetbix they each do (an ad from a few years ago, I think - one of the cricketers must have said he eats 10 Weetbix), but I did find this, and that is when I realised what made us win the Ashes:
It turns out the ugly brown-haired kid on the right of the frame at the start of that ad is supposed to be Michael Hussey.
But it's pretty obvious that if you cut our cricketers off from their ready supply of Weetbix, they will inevitably lose the Ashes.
Another ad for the 2007 Ashes tells us it's Richie Benaud who makes us win:
If that's how they marketed the Ashes back then, what on earth will they do without so many of our "Extraordinary XI"?
I still maintain it's the Weetbix that does it.