We've already had to put up with the various "Citi moments of success" and the almost confusion surrounding exactly what it is.
But now it's not just a Citi moment of success. In fact, Danny Morrison has gone so far as to completely rebrand the notion of success itself. If only there was someone on the side of the original idea of "success", perhaps Citi could be taken to court for attempting to claim all success as its own.
"And that's a moment of success, thanks to Citi."
So Citi is now handing out these moments of success. If you believe in self-determination, Citi is crushing that with the palm of its hand.
I fear for the future, and the commercialisation of any and all moments of success.
Is Virat Kohli ready to do the dirty work again?
15 hours ago